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Helping creators to build an online audience and grow a strong personal brand | Let’s connect on Bitclout:
personal picture taken in the Colca Canyon, Peru, during one of my travels to South America— November 2019

Table of Contents

1 — Biography
2 - 7 weird facts about me
3 — My interests
4 - Business goals
5 - Featured articles
6 - Contact

1 — Biography

Former employee of one of Europe’s hottest tech unicorns turned digital entrepreneur. I’m building my business on the crossroad of writing, visual design, product management, and digital marketing. Currently, living in Amsterdam, but eager to travel the world again, at the end of this year.

I view myself as a visual copywriter, using both words and design to share my message with the world. …

Photo by Manny Moreno on Unsplash

Stop thinking a personal brand is for fun.

76% of American Millennials are more likely to buy from a person with a personal brand.

It’s crystal clear.

People don’t do business with companies anymore. People do business with people. A strong online presence has become more important than ever.

It’s about stepping from the dark side to the light. About becoming known for something. The people who do this well do one simple thing:

They focus all their energy, their resources, their efforts on becoming known for one thing first. They become the expert on that one thing.

People like…

Photo by Andrea Piacquadio from Pexels

You want to be unique in life, right?

Start creating.

Stop consuming.

2020 has changed my life — I decided to write instead of reading, to engage instead of consuming, and to collaborate instead of working solo. I made my first money online, made great friends, and became confident enough to say that one day I’ll be an independent creator.

A field I won’t be alone in, I see independent creators coming in from every angle and from all sorts. Don’t worry, the pie is big enough.

Research shows that on a collaborative website such as a Wiki, 90% of…

Photo by Anders Nord on Unsplash

Attract like-minded people and you start acting as a lighthouse. Radiate the signal, your audience wants to pick up. Put yourself out there, and attract problems you can then provide a solution for.

Whether you’re building the next tech unicorn, working towards a successful solopreneurship, or working for a thriving company, investing in your personal brand has never been more important. It doesn’t matter what your profession is. As long as you bring your unique voice, personal traits, and skills into the mix, you’ve got something that’s impossible to duplicate. There’s always room for better or different.

Having a personal…

Photo by Yogas Design on Unsplash

Pretty websites don’t sell things.

Words do.

If you haven’t clarified your message, your customers won’t listen. The human brain, no matter where you come from, is drawn towards clarity and away from confusion. You aren’t just in a race to get your products to the target audience, but you’re also in a race to communicate why your customers need your product in their lives.

Even if you have the best product in the world, you’ll lose to an inferior product if your competitor’s advance is communicated more clearly.

Get your message clear and out to the right people.


Photo by Pietro Rampazzo on Unsplash

It’s the only race you ever run.

Your race.

Unlike a marathon, the journey of a creator is obscure. The path isn’t set in stone.

Nowadays, everyone to our uncles and back wants to build an audience online and make money in the process. Every one of us wants more followers as a stable distribution channel. People feel it:

People don’t buy from companies anymore. People buy from people.

A strong online presence has never been more important.

How different my journey may be from yours, overall, we can say that we’re checking the same boxes. That’s the beauty of…

Photo by SpaceX on Unsplash

Like many of us, I started writing online when the pandemic hit.

For a novice writer, my first article did well: 300+ views. More than the $2.37 I earned with it, it gave me the confidence to publish my thoughts online and infected me with the writing virus.

In 12 months, I made $1200+, which averages at $100 per month. Not bad if you take into account that only 5% of the writers here cross that mark. Being in the top 5% wasn’t something I expected to achieve when I started out last year.

The fact I didn’t reach absolute…

Photo by JESHOOTS.COM on Unsplash

The life of a creator is not hard.

You show up every day, create stuff, and grow your audience exponentially.

Alright, if it would be that easy, I would have a following similar to creators like Tim Denning, or David Perell. So, growing an audience is probably a bit more complicated than fortune cookie advice.

The life of a creator is exactly hard. The path is not set in stone and obstacles will come up out of nowhere. If you’re lucky, you will survive.

You compare yourself to others putting their content out and you think by yourself:

I can…

A mural of a man with sunglasses blowing up a pink inflatable flamingo.
Photo by Nick Fewings on Unsplash

Our world is becoming more digitized by the day, and it’s your obligation to create your own digital home. Own your spot before someone else does.

Being an online citizen makes you wonder how to set yourself apart from 8 billion other individuals. 𝙂𝙤𝙤𝙙 𝙣𝙚𝙬𝙨: 𝙞𝙩’𝙨 𝙣𝙤𝙩 𝙩𝙤𝙤 𝙡𝙖𝙩𝙚.

Every one of us has an innate desire for status, recognition, and acceptance.

You would lie if you say you don’t want to be known for something. If you’re trying to build a company or product, having a big following would definitely help. …

a man and a woman cheering on the street
Photo by Jarritos Mexican Soda on Unsplash

Self-promotion as a creator is fine, but don’t overdo it.

You know how people don’t like to be sold to but they like to buy stuff?

A subtle, but essential difference in the entrepreneurial world. But don’t worry, I’ve been there too: trying to sell something every damn day. The reward? I ended up losing trust and part of my audience. When I think of it, I get sick of my own behavior.

In hindsight, the thought is reasonable. You think to yourself: “Hmm, 1,421 people follow me on Twitter, I might be able to sell them something.”

We can’t…

Jessie van Breugel

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