Here’s the Story of How I Fell in Love with Personal Branding.

In this process, I aspire to help 1,000 creators become financially independent using their personal brands.

Jessie van Breugel

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personal picture of the author — taken in Zagreb, Croatia

People love to hear stories.

Perhaps, that’s the only reason, why people keep asking me how I got started in personal branding.

To be honest, I can’t think of another reason.

But here it is.

The story of how I rolled into personal branding.

It’s December 2020, and I published my first blog post on personal branding.

Not knowing it would change the course of my life.

In hindsight, the headline was pretty spot on.

my first article on personal branding — published on Medium

Fun fact: some weeks ago, during a stay in Berlin, I cruised around on my electric step.

I ran into something I recognized.

Look which mural I suddenly saw.

It’s the exact same drawing I picked out of thousands of images on Unsplash.

Tell me again how you didn’t believe in synchronicities.

personal picture of the author

Anyhow, back to the story.

I published this article.

A bit more than crickets happened (> 2,4k views), but no worldwide fame yet. Still not to this day, I feel I’m on the right track.

After this first article, people starting to give me feedback my content helped them with their personal brand.

How cool?

I didn’t even have a personal brand myself.

But, in hindsight, it was all I was doing since March 2020:

I was creating content online and building an audience. I did a conscious effort to sculpt my online persona.

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Jessie van Breugel

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