A 5-Step Approach to Becoming a Top Creator

99% of the internet are consumers. To stand out, you simply have to be the 1% that creates.

Jessie van Breugel
The Startup
Published in
7 min readJul 14, 2021

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Photo by Vinicius “amnx” Amano on Unsplash

You want to be unique in life, right?

Limit the time spent on consuming content, increase the time spent creating.

Research shows that on a collaborative website such as a Wiki, 90% of the participants of a community only consume content. 9% of the participants change or update content, and 1% of the participants add content.

Do the math: 99% of the internet are consumers. To stand out from the crowd, you only have to start creating.

Creating isn’t easy, but it isn’t impossible either.

At first, I thought the creator game is a finite game, but it isn’t. The pie is big enough for all of us. Here are the 5 steps you need to follow to get started.

Play the Game You’ll Never Lose

Create the content you want, but don’t forget about your audience.

You can pour your heart and soul into your content, but as long as it doesn’t solve the problem of your audience, it’s not the right content.

Your audience wants to see themselves or the best version of themselves in your content. When your content portrays the personality of your audience, they can resonate on a deeper level.

Your personality, values, and unique skills, that come with the content, attract people. Not necessarily the topic you create content about. Invite your audience in through your content and let them stay for your personality.

Luckily, the Internet allows you to do that.

The Internet has never made it easier to upskill yourself, pump out your content, make a name for yourself, and earn money online by just being you.

It doesn’t matter what your profession is. As long as you bring your unique personal cocktail into the mix, you’ve got something that’s impossible to duplicate. There’s always room for better or different.

You want to be the only person in the world who does what you do. Your reputation precedes your revenue — not the other way around. Building a personal…

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Jessie van Breugel
The Startup

Teaching creators to make magic internet money | Join The Creator Academy: thecreatoracademy.xyz