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I write about personal branding, the creators’ mindset, and entrepreneurship 📝 | Follow me on my writer’s journey: email.jessie.work

Why I do what I do, and my vision of life

personal picture taken in the Colca Canyon, Peru, during one of my travels to South America— November 2019

Table of Contents

1 — Biography
2 - 7 weird facts about me
3 — My interests
4 - Business goals
5 - Featured articles
6 - Contact

1 — Biography

Former employee of one of Europe’s hottest tech unicorns turned digital entrepreneur. I’m building my business on the crossroad of writing, visual design, product management, and digital marketing. Currently, living in Amsterdam, but aspiring to travel the world when that’s possible again :)

I view myself as a visual copywriter, using both words and design to share my message with the world. …


Stop selling your precious time for money, use your mind instead

Photo by Morgan Housel on Unsplash

Making $1 online will change your life

Making money online is the modern equivalent of the California Gold Rush. Betting, online surveys, trading, reviewing websites and apps, blogging. The possibilities are endless. The only problem — you’re still trading your time for money.

This 4-step guide that teaches you how to turn your unique experience and skills into a scalable product. A product that removes the constraints of time and location and enables you to make money whenever, wherever. The ultimate goal is to optimize your life for freedom and independence.

The true power comes from using leverage — something that’s already in your possession to achieve…


Here’s what I learned from the 3 E’s.

Photo by Aziz Acharki on Unsplash

There are two types of people in the world: those who are lost and those who know they’re lost.

The moment I felt I belonged to the second group was magical. It meant I could start doing something about it.

My Exploration of Essentialism

Hearing of Essentialism was a true breakthrough moment for me.

As I recently resigned from my job and took a leap of faith, life is currently completely built upon my own decisions. Some days are great, others I feel steerless and aimless.

Coming across Essentialism was exactly the mental framework I was so desperately searching for. …


#7 — Sharing progress improves your product

Photo by JOSE LARRAZOLO on Unsplash

Building your business in public is sharing stories

About your wins and losses. About being authentic and putting yourself in a vulnerable position. It’s assembling a community around your cause.

Building in public welcomes transparency and storytelling into your business. As people love stories, you stumbled upon the best marketing strategy ever. With your business playing the lead role, the story unfolds itself in front of the eyes of your audience. This is pure, digital gold.

Do it well and your momentum with an enthusiastic community generates an enormous amount of organic word of mouth — the gold standard for marketing.

Sure, failure always lies around the corner…


I get to have the lead role in my own play.

Photo by Bradley Dunn on Unsplash

I’m Not a Quitter

That’s what I had to tell myself after resigning from my recently started consultancy business.

Barely 2 months ago, I quit my full-time job at a European tech scale up to pursue my own dreams:

I would start as an independent consultant to help businesses optimize their customer service operations.

After 4 weeks, I realized that that wasn’t my passion.

Dishonest with Myself

I hear you think “how can you find out after only 4 weeks?

It’s okay, I judged myself the same way.

It has been a tough road — judging myself for not doing the required work versus listening to my…


Know where you want to end up, but focus only on the next step

Close-up of a person’s eye.

The path of an independent creator is not set in stone.

It’s vague, dark, and can be a lonely road. As a creator, it doesn’t make sense to nail down three, five, and ten-year goals. The digital environment we’re in is highly dynamic and always in motion.

Instead, have an understanding of your overall vision.

Your vision defines your future. It shapes your journey and the decisions you make. It prepares you for obstacles and when life throws you off track. Things that will evidently come.

These days, too many people get caught up in the way they should work…


An in-depth guide to propel your creator’s existence.

Photo by Anders Nord on Unsplash

Attract like-minded people and you start acting as a lighthouse. Radiate the signal, your audience wants to pick up. Put yourself out there, and attract problems you can then provide a solution for.

Whether you’re building the next tech unicorn, working towards a successful solopreneurship, or working for a thriving company, investing in your personal brand has never been more important. It doesn’t matter what your profession is. As long as you bring your unique voice, personal traits, and skills into the mix, you’ve got something that’s impossible to duplicate. There’s always room for better or different.

Having a personal…


Building a cohort-based community in public has been tough — but extremely rewarding.

Photo by Di on Unsplash

I took Twitter seriously again in October 2020.

Honestly, I thought the platform was dead besides news, political banter, and celebrities. It’s hard to remember a time I was more wrong. My account was created in 2011, so dusty as hell. I had no idea what kind of opportunities were available to me.

I had no idea where to start as my follower count was marginal. Little did I know that I would be making strong friendships from all over the world in a matter of weeks. That’s been the most rewarding experience for me. …


10 things you need to know to start your creator’s career

Photoshoot with the photographer sitting under a table while his subject poses on top of it.
Photo by René Ranisch on Unsplash

Creators don’t wait around for a favorable outcome; they create the outcome they want. And, so should you.

The moment you start creating, you’ll see your life transform. You limit the time spent on consuming content and you increase the time spent creating. You begin to see opportunity in every corner. Your mental health, thumbs, and bank account thank you for it.

Everything you know is built upon iteration. Every, unique idea you think you have, is based on something else. Ideas that are radically different in every aspect are rare. Embrace this knowledge and use it to your advantage…


Writing can be an unfaithful game

Photo by Anthony Tran on Unsplash

You tell people you’re a writer but are you really?

Not knowing what you should write about, not scheduling dedicated writing time, and letting your ego get in the way of the output. Perhaps, you made some money writing online, but does that make you a writer?

I don’t think so.

Don’t focus too much on the outcome, while everything you can control is the output. And so far, the output has been the problem. Without output, there can’t be an outcome.

Before you even put your fingers on the keyboard, you already think about the results the article will…

Jessie van Breugel

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